Alternatives / Google Analytics
Open-source alternatives to Google Analytics
3 alternatives are compared by license, workflow, self-hosting, pricing, and fit for different use cases.
Written by Maxime DERAME
Last updated:
Why look for a Google Analytics alternative?
Google Analytics ties visitor data to Google's ad ecosystem, has faced ongoing GDPR scrutiny in the EU, and limits how far back you can query historical data. People look for alternatives when they need full data ownership, cookieless/GDPR-first tracking, or a simpler dashboard without GA4's complexity.
MIT-licensed alternative to Google Analytics and Matomo. Real-time dashboard, event tracking, custom reports, and PostgreSQL/MySQL support.
Pricing: Free and open source (MIT), self-hosted; Umami Cloud offers a paid hosted plan.
- Extremely lightweight and fast to self-host
- Clean, simple real-time dashboard
- Fewer advanced features than Matomo (no heatmaps or session replay)
- Smaller plugin/integration ecosystem
GPL-3.0 alternative to Google Analytics with heatmaps, session recording, A/B testing, and a tag manager. Self-host or matomo.cloud.
Pricing: Free and self-hosted (GPL-3.0); Matomo Cloud offers paid hosted plans.
- Most feature-complete: heatmaps, session recording, A/B testing
- Strong GDPR-compliance track record
- Heavier to self-host and maintain than Umami
- Interface is more complex, closer to GA4's learning curve
AGPL-3.0 analytics with funnels, cohorts, session replay, and 16 SDKs. ClickHouse-powered queries, GDPR-compliant tracking, and an identical cloud/self-hosted feature set.
Pricing: Free and open source (AGPL-3.0), self-hosted; a hosted cloud plan is also available.
- Product analytics (funnels, cohorts, session replay), not just pageviews
- Identical feature set on cloud vs. self-hosted
- Newer project with a smaller community
- ClickHouse dependency adds self-hosting complexity
Compare Google Analytics alternatives
| Tool | Stars | License | Self-hosted | Pricing |
|---|---|---|---|---|
| Umami | 37K | MIT | Yes | Free and open source (MIT), self-hosted; Umami Cloud offers a paid hosted plan. |
| Matomo | 21.6K | GPL-3.0 | Yes | Free and self-hosted (GPL-3.0); Matomo Cloud offers paid hosted plans. |
| OpenPanel | 5.9K | AGPL-3.0 | Yes | Free and open source (AGPL-3.0), self-hosted; a hosted cloud plan is also available. |
Which one should you choose?
Want a simple, privacy-first drop-in replacement
Closest like-for-like swap: a clean real-time dashboard with cookieless tracking.
Need full-featured web analytics (heatmaps, session recording)
Most feature-complete option, closest to GA4's depth plus GDPR compliance.
Need product analytics, not just web traffic
Closer to Mixpanel than Google Analytics — funnels and cohorts for product usage.